Restaurant Week
ABOUT
Center City District wanted to develop an advertising campaign aimed at:
1. Re-energizing Restaurant Week
2. Finding new audiences, especially young professionals, graduate students, college students
3. Keeping Restaurant Week relevant year round

POSITIONING:
CCD Restaurant Week is your ticket around the world. This event is the opportunity to taste the flavors of the nations, all while staying in Philadelphia.

Our campaign was selected as the winning pitch in this student competition.
ad campaign
Restaurant Week
ABOUT
Center City District wanted to develop an advertising campaign aimed at:
1. Re-energizing Restaurant Week
2. Finding new audiences, especially young professionals, graduate students, college students
3. Keeping Restaurant Week relevant year round

POSITIONING:
CCD Restaurant Week is your ticket around the world. This event is the opportunity to taste the flavors of the nations, all while staying in Philadelphia.

Our campaign was selected as the winning pitch in this student competition.
ad campaign

OUT OF HOME ADVERTISING
Restaurant Week is advertised on CCD bus shelters around Center City.



OUT OF HOME ADVERTISING
Restaurant Week is advertised on CCD bus shelters around Center City.


SEPTA and Regional Rail posters
SEPTA and Regional Rail posters
Billboards on I-95 and I-76
Billboards on I-95 and I-76
SEPTA bus full back
SEPTA bus full back
Prestitial ad on Philly Mag's website
Prestitial ad on Philly Mag's website
ART DIRECTION: Jessica Rabbas
COPY WRITERS:
David Michelin and Alissa Marinello
ART DIRECTION: Jessica Rabbas
COPY WRITERS:
David Michelin and Alissa Marinello